Top 5 Beauty Retail Apps on Android in the Middle East Q4 2023

In the fourth quarter of 2023, the top 5 beauty retail apps on the Android platform in the Middle East showcased varied performance metrics in terms of downloads, active users, and revenue. Here’s a detailed look at their quarterly trends based on data from Sensor Tower.

Nice One | نايس ون saw fluctuating weekly downloads, ranging from a low of approximately 3.8K in mid-October to a peak of 11.3K in the week of November 20. The app maintained a consistent user base, with active users growing from 31.4K in late September to 33.7K by the end of December.

Sephora UAE: Beauty, Makeup experienced an overall decline in weekly downloads, starting strong with 6.4K in early October but dropping to around 3K by late December. However, the app’s active users remained relatively stable, peaking at 27.4K in mid-November before settling at 22.1K by the end of the quarter.

Golden Scent قولدن سنت showed a steady increase in weekly downloads, with numbers rising from around 3.7K in mid-October to reach 6.8K by the end of November. The app also saw a growth in active users, starting at 17.8K in late September and peaking at 11.7K in late November.

Bath&BodyWorks had a consistent performance in terms of weekly downloads, maintaining figures around 3K to 5.5K throughout the quarter. Active users showed a slight increase from 22.3K in late September to 22.7K by mid-December, before a slight drop to 19.4K at the quarter's end.

Sephora KSA: Beauty & Makeup experienced fluctuating weekly downloads, with peaks at 3.7K in late October and lows around 1.4K. Active users also varied, starting at 2.6K in late September and peaking at 4K in early November, before ending the quarter at 2.9K.

These insights highlight the dynamic nature of the beauty retail app market in the Middle East. For more detailed analysis and insights, visit Sensor Tower.